Day 2 of #WhattheBlack was hugely exciting… An interesting black colored newspaper was delivered at our doorstep with clues all over.  Black sheets of paper had prints in white…It was fun and intriguing to the core and nonetheless we all donned our Sherlock Homles hats looking for friends in the form of Watson on twiiter and facebooks.

There was news about black balls…

The White tissue papers having turned black…

The poultry farmers spotting black egg

Day 6 of test match was a black day…

 

Reading the newspaper came out to be exciting and fun. My guesses were based on the fact that everything that usually exists as white was turning black…

It had to be something that we had always seen as white…. Was it Milk? No it wasn’t possible until it was some black coffee or  a black drink…

 

#WHATTHEBLACK Day 2

 

 

#WHATTHEBLACK Day 3

 

 In the office I sat wondering what would it be when I returned back home..

Did the newspaper headlines had something to do with the Day 3 surprises… Yes!!! Of course…

And this was so much fun and thrill again….rather it was mysterious to the epitome….

Blogadda and whattheblack were really playing it well with us.. It had got everyone thinking, talking, tweeting, updating.

My friends asked me too… what was it all about… #whattheblack

A friend in Scotland asked me too… whats came in the box today and I sent her a picture once Iw was back home from office… She had so many things to suggest too…

Some sort of #BLACK book or a notebook

A Black lipstick

A black food was it of some kind….

 

 At 12…

Finally its here…. yes the puzzle is solved…the mystery is unraveled…

#WHATTHEBLACK is a TOOTHBRUSH…. charcoal infused Slimsoft Bristles…because www.whattheblack.com takes you here

 

I must say the publicity idea was wonderfully packaged and played around on social media…The marketing mastermind and blogadda must be applauded for the same.  The guessing game kept us on our toes all day. I am sure gonna miss all the fun. Lets see whats for tomorrow..

Written by

Manjulika Pramod

An engineer who loves to be called a blogger more!
Traveler, short-story writer, voracious reader, foodie is the better me!
Reading, eating, traveling, exploring, observing and blogging are the beautiful highs of my life.