Before I become introspective, I wanna ask…..
Why is it important to define the genre/category of a blog?’ Do you blog around only one genre? How tough it is to stick to one? What do you when you feel the urge to blog around a totally erratic subject? ‘
Being a creative type I realized there is definitely a better way to sort out my confusion. I thought I would blog about it.
Last month I got a mail from a PR agency (blogger outreach program) which sounded too blunt to me. It read as below ‘You blog around too many things. You have good write-ups. I suggest you must stick around travel. We are only looking for travel bloggers.’
Okay! Thank You!… I wrote back.
I wanted to give back a piece of my mind but I refrained from doing so in haste. Honestly, I could be rude and nasty. I deleted the mail and forgot about it. (Not really)
The collaboration fail did not matter much but what really perturbed me was being told what to do and not. I felt pinched. Again and again, these advises had been coming to me in some form or the other. Yes, many people had told me to stick to one genre. It was important to have a niche, etc. In fact, a fellow blogger had mocked it in style saying that first I used to write around books, then travels and now all of a sudden I was doing restaurants and food. Did I have an idea what I was doing?
If I said, it did not matter, it would be a lie.
Suddenly when blogging has become the next thing, opinions cannot be ignored.
So this time I decided to read!
Everything that I read lately talked about maintaining a blog in one genre and its pros and cons. If you really ask me, why I have been reading around this, the reason is I wanted a perfect answer to this question – ‘Why is it important to define the genre of a blog?’
Six years back when I started blogging, I did not ask too many questions. Nothing mattered except my love for writing but today it was a different scenario. More than the content, I am worried around the marketing and the outreach. And I can’t dare to call myself a ‘professional blogger’ until I promise good numbers and statistics. So you see why I sound concerned around the the terms ‘niche’ and ‘genre’ though I don’t love them.
What I learnt?
Genre helps to organize better!
Genre means targeting one particular market.
When you have competition all around, there is a consequence of not following the marketing rules.
By doing different genres, you earn smaller audiences and lose on the big audience.
If you are not writing around one thing, you lack focus, aren’t serious around it. (Perceptions I hate)
When you write around too many things, the blog becomes like a common place… and common lacks the appeal.
Of course, you lose on the money earning prospects.
Genre also means ‘Style of writing’. It does not necessarily mean ‘one subject or category’. So what is all the fuss about?
Life is about so many things. We live through so many experiences together. Why can’t we write about all the experiences at one place? My diary never imposed any genre, why is the blog demanding?
Where have these blogging rules come from? Wasn’t blogging supposed to be a personal journal? And personal can never be one thing..
Why can’t I write what I want to? Does a travel blogger only travel? Doesn’t he/she reads, eats, cooks, paints, dances, celebrates, falls sick, slogs, etc? So when they can do all, why can’t they blog all?
I won the ‘Miss Versatility’ title in school. So it proves, I love doing too many things and I am good at them too. Can I have a tittle ‘Mrs. Versatile Blogger’ please?
I have been writing about my personal opinions, book reviews, movies, short poems and my random travel adventures and people have been reading me without complains. Am I missing on the larger audience?
When I am yet not churning huge stats with this first one, is it really a great idea to go about having more than one blog? I would rather focus on one than many, whatsay?
I am not blogging only for the followers but also for my new readers. I am sure the regular readers are wise enough to decide what they wish to read and can simply ignore the topics or posts that do not attract them. Wouldn’t they love reading around different things? Why give them only one genre?
Most importantly, I blog for my passion, for my love for expressions, for my thoughts. How can I get restrictive about something that I deeply love? Period!
Most of the blogs that I read around me are not around one genre. So I am sure people have thought around this and are defying the norms. Lets talk around it. I am all ears.